Trade Marketing Manager

Key Responsibilities

• Develop and implement the Trade Marketing strategy in line with the company's business objectives.
• Plan, execute and evaluate trade marketing initiatives across all sales channels.
• Develop and implement programs aimed at increasing sales and improving product visibility at the point of sale.
• Manage promotional campaigns, including budgeting, material development, execution and performance evaluation.
• Analyze market trends, competitor activities, consumer behavior and the effectiveness of trade marketing initiatives.
• Develop merchandising standards and ensure their consistent implementation across retail channels.
• Prepare and analyze Trade Marketing reports and key performance indicators (KPIs).
• Work closely with Sales, Marketing, Procurement and Logistics teams to ensure the successful execution of trade marketing projects.
• Participate in the development of the annual Trade Marketing and promotional calendar.
• Manage the Trade Marketing budget and ensure its efficient allocation and control.
• Coordinate the production of POS materials and manage relationships with external suppliers and agencies.
• Provide data-driven recommendations to support the development of sales channels.
• Ensure the successful launch and in-store implementation of new products.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics or a related field.
• At least 3 years of experience in Trade Marketing, Marketing or Sales, preferably in the FMCG or Consumer Goods industry.
• Proven experience in developing and implementing trade marketing strategies and promotional campaigns.
• Good understanding of different sales channels, including retail, DYI and distribution. Experience in e-commerce will be an advantage.
• Strong analytical skills with experience in sales analysis, campaign performance evaluation and reporting.
• Advanced knowledge of Microsoft Excel (Pivot Tables, formulas and data analysis) and Microsoft PowerPoint. Experience with Power BI or other BI tools will be considered an advantage.
• Experience in managing Trade Marketing budgets and controlling expenditures.
• Strong negotiation, communication and stakeholder management skills.
• Excellent analytical and strategic thinking with the ability to work with large volumes of data.
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proactive, responsible and results-oriented.
• Fluent Kazakh and Russian are required. English proficiency at Intermediate level or above is required.