Regional Sales Manager (International company/coffee producer)

International FMCG company/coffee producer is entering Kazakhstan and looking for a leader who can build a business from scratch. We are looking for an entrepreneurial FMCG sales leader to become the first commercial hire, driving expansion across Kazakhstan and CIS markets.

Responsibilities:

• Identify, onboard and manage distributors across CIS markets.

• Lead market expansion, distribution growth, and in-market execution.

• Own the full commercial cycle: from prospecting and negotiations to sell-in and performance management.

• Monitor key FMCG KPIs (distribution, sales, coverage, growth).

• Travel often, staying close to customers, distributors and retail channels.

• Provide market insights and contribute directly to go-to-market strategy.

Requirements:

• Strong FMCG sales, trade marketing, key account or distributor management experience. Experience in coffee sales is a plus.

• Proven success building and growing distributor networks.

• Deep knowledge of FMCG channels in Kazakhstan and other CIS markets.

• Strong commercial acumen, analytical skills and hands-on approach.

• Advanced Excel and Power BI skills.

• Fluent Russian and English; additional CIS languages are a plus.

• Ready to business trips.