Marketing Executive

Purpose

The Marketing Executive supports the execution and coordination of marketing activity in Kazakhstan, working under the direction of UAE-based management to implement agreed marketing plans, coordinate with local agencies on translation and delivery, qualify inbound leads ahead of hand-off to sales, and maintain accurate CRM data and digital content across channels.

Duties & Responsibilities

• Act as the local point of contact in Kazakhstan for marketing campaigns and initiatives, liaising closely with UAE-based management and following their direction on plans, priorities, and messaging.

• Coordinate with local marketing and creative agencies day-to-day — briefing them based on upcoming campaigns, tracking progress, and following up to ensure campaigns, content, and collateral are delivered on time and on brand.

• Serve as the first point of contact for inbound marketing leads, engaging and qualifying them against agreed criteria before handing qualified leads to the sales team for further nurturing.

• Maintain accurate, complete, and up-to-date records in the CRM for all leads, contacts, and marketing activity, supporting a smooth handover to sales and reliable reporting.

• Support the planning and on-site execution of trade shows, exhibitions, and industry events across Kazakhstan, including logistics, stand materials, and on-site lead capture.

• Draft, proofread, and edit marketing materials, presentations, and communications in English, Russian, and Kazakh, ensuring accuracy and consistency.

• Write engaging captions and copy for social media and other digital channels, adapting tone and language for local audiences.

• Liaise with sales and management, and use documentation portals to gather the technical and product details needed for marketing materials.

• Have an interest and understanding of the technical and industrial nature of the business.

• Track and report on marketing activities, agency progress, and campaign results, flagging any issues to management promptly.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 1–3 years of experience in a marketing executive, coordinator, or assistant role.

• Fluent in English, Russian, and Kazakh, both spoken and written.

• Experience in the industrial sector is an advantage.

• Experience in, or a strong understanding of, the software or technology industry is an advantage; comfortable grasping technical concepts within a complex industry.

• Hands-on experience using a CRM system to manage leads, contacts, and marketing data (Zoho preferred).

• Working knowledge of WordPress for website content updates is an advantage.

• Based in Kazakhstan with the ability to coordinate closely with UAE-based management.

Key Competencies

• Strong communication and interpersonal skills, confident liaising with management, agencies, partners, and prospective customers.

• Highly organised, with the ability to juggle multiple tasks, agency follow-ups, and deadlines simultaneously.

• Proactive and self-motivated, comfortable working independently with remote management oversight.

• Strong attention to detail, particularly for proofreading and quality control of external-facing materials.

• Sound judgement in qualifying leads objectively and consistently against agreed criteria.

• Solid knowledge of core marketing channels (digital, social, email, events) and fundamental marketing principles, with a hands-on, execution-focused approach.

• Cultural awareness and adaptability, able to bridge UAE-based leadership with the Kazakhstan market.

• Collaborative team player who works effectively with sales, agencies, and cross-functional stakeholders.

Technical Competencies

• Proficiency with CRM platforms for lead, contact, and campaign management.

• Working knowledge of WordPress for website content updates

• Proficient in Microsoft Office and/or Google Workspace (Word, Excel, PowerPoint/Slides).

• Creative copywriting for marketing materials and social campaigns

• Practical knowledge of marketing channels (digital, social, email, print, events) and how to execute campaigns across them, applying core marketing principles day-to-day.

• Marketing automation workflows/triggered email nurture journey mapping

• Understanding of industrial and/or software industry concepts and terminology, sufficient to communicate technical offerings clearly.