Senior Paid Social and E-commerce Performance Specialist

Purpose of the role

Own transaction-focused Meta and TikTok campaigns across prospecting, remarketing and catalog sales.

Key responsibilities

• Manage Meta and TikTok campaigns using product catalogs and native platform events.
• Build separate prospecting and remarketing campaign structures.
• Create audiences based on product interactions and native platform events rather than relying only on CRM exports.
• Configure campaigns using the correct Web and App destinations.
• Work with Universal Links, deep links, app events, Meta SDK, Conversions API and TikTok tracking.
• Optimize campaigns toward delivered purchases, GMV and unit economics.
• Build and evaluate creative, audience, product and offer experiments.
• Understand how upper-funnel prospecting contributes to later conversions.
• Identify incorrect campaign settings, permissions, events or audiences and take ownership of resolving them.
• Report performance using spend, delivered GMV, ROAS and cost per delivered purchase.
• Work closely with Design & UX, Growth Merchandising, Analytics and the MarTech Engineer.

Required experience

• Strong hands-on Meta Ads and TikTok Ads experience in e-commerce.
• Experience with catalog sales, dynamic product ads, prospecting and remarketing.
• Understanding of app and web conversion tracking and attribution.
• Experience optimizing campaigns toward sales and revenue.
• Ability to evaluate campaigns using commercial results rather than platform metrics alone.
• Strong analytical thinking and willingness to challenge incorrect assumptions.