Commercial Director (International DIY company)

Key responsibilities

• Develop and execute the regional commercial strategy aligned with overall business objectives.
• Drive sales growth, profitability, and market expansion across key customer segments and channels.
• Identify and develop new business opportunities, partnerships, and growth initiatives.
• Lead sales activities across distribution, retail, project sales, and other relevant channels.
• Build and maintain strong relationships with key distributors, developers, architects, contractors, and strategic customers.
• Oversee commercial planning, pricing, sales forecasting, and budget management.
• Lead, coach, and develop the commercial team to ensure strong performance and achievement of business targets.
• Partner closely with Marketing, Finance, Supply Chain, Product Management, and other functions to maximize business results and customer satisfaction.
• Provide commercial insights, performance analysis, and strategic recommendations to senior leadership.

Requirements

• Bachelor's degree in Business, Economics, Marketing, or a related field; an MBA is an advantage.
• Minimum 10 years of commercial experience, including at least 3 years in a senior commercial or sales leadership role preferable in DIY channel.
• Experience within sanitaryware, bathroom solutions, construction materials, finishing materials, or related industries.
• Strong understanding of distribution networks, project sales, and customer management.
• Deep knowledge of Central Asian markets and regional business dynamics.
• Proven track record of developing commercial strategies and delivering sustainable business growth.
• Strong leadership, team development, negotiation, and stakeholder management skills.
• Strategic thinker with hands-on execution capabilities and strong commercial acumen.
• Fluent English and Kazakh; additional Central Asian languages are an advantage.
• Willingness to travel regularly across Kazakhstan and CA.