Senior Specialist Brand

Purpose & Overall Relevance for the Organization:

Support the coordination and execution of brand marketing activations across Kazakhstan and export markets. Ensure efficient project management, accurate documentation, and smooth day-to-day marketing operations, while driving timely delivery and strong collaboration across teams and partners.

Key Responsibilities:

Project Coordination & Follow-up

• Maintain project trackers, timelines, action lists and status updates across brand marketing activities.
• Coordinate internal stakeholders and external partners to ensure deadlines are met and agreed deliverables are completed.
• Proactively follow up on outstanding tasks, identify potential delays and flag operational issues in a timely manner.
• Ensure consistent communication and visibility on project progress, pending actions and next steps.

Agency & Partner Coordination

• Manage day-to-day operational communication with agencies, suppliers, influencers and other external partners.
• Track agreements, deliverables, timelines and outstanding requirements.
• Coordinate the collection and processing of necessary documentation from partners.
• Ensure timely follow-up and smooth collaboration between external partners and internal adidas teams.

Campaign & Activation Support

• Coordinate operational requirements for brand campaigns, events, retail activations and partnerships, including logistics, materials, approvals and execution-related arrangements.
• Support the preparation and coordination of marketing materials and other campaign deliverables.
• Coordinate post-project documentation and ensure all outstanding operational tasks are closed.
• Support cross-functional teams in the smooth implementation of local and regional marketing initiatives.

Local Project Ownership

• Independently coordinate and deliver local marketing initiatives, localized product projects and partnerships and activations.
• Manage assigned initiatives from planning and coordination through execution and final closure.
• Ensure projects are delivered in line with agreed objectives, timelines and adidas brand guidelines.
• Coordinate relevant internal and external stakeholders to ensure successful implementation.

Key Relationships:

• External key account partner leads
• EMC Brand team – Omni, CTC, Brand Comms, Digital & MOPS
• EMC Channel leads, sales managers, and their teams
• EMC Finance team
• Legal and Procurement teams
• Marketing agencies and suppliers
• Influencers and external partners
• Retail team

Knowledge, Skills, and Abilities:

• Marketing and sales knowledge/experience across sport and fashion/lifestyle
• Strong organizational and project coordination skills
• Structured and methodical approach to managing multiple workflows
• Strong communication and stakeholder coordination skills
• Proactive problem-solving skills and ability to identify and address operational issues
• Experience working with contracts, invoices, purchase orders and procurement processes
• Good knowledge of Microsoft Office, particularly Excel, PowerPoint and Outlook.
• Ability to work in a fast-paced, international and cross-functional environment.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business, Marketing, Management or a related field, or equivalent professional experience
• 3+ years of experience in project management, marketing or a similar role
• Experience in an international company, consumer brand or marketing agency is a plus
• Good written and spoken English and Kazakh