Media Planning Manager

We are Sopharma – the largest Bulgarian pharmaceutical company. Our history begins 90 years ago and during that time we established ourselves as an example of stability, quality, reliability, and transparency. Today we are present in 40+ markets worldwide, with 11 manufacturing sites. Our portfolio includes over 250 products, original and generic. We strive to be a favorite choice of each generation, caring for their wellbeing — constantly improving our products, services, and investing in new technologies.

About the Role

We are looking for an experienced and strategic Media Planning Manager to lead regional media planning and performance across CEE & CIS markets. In this role, you will be the key link between Company's teams and media agencies — developing integrated media strategies, driving innovation, and ensuring every media investment delivers measurable results.

KEY RESPONSIBILITIES:

· Develop and implement integrated regional media strategies across CEE and CIS markets in partnership with country teams

· Ensure consistency of media activities with regional marketing and communication strategies

· Lead relationships with regional and local media agencies, evaluating performance against clearly defined KPIs

· Oversee the media buying process to ensure cost efficiency and performance optimization

· Develop and manage regional media budgets, monitoring spend and ensuring efficient allocation of resources across markets

· Analyze campaign results and deliver actionable recommendations to senior management

· Drive innovation in media planning and adoption of new media opportunities

· Monitor market trends, consumer behavior, and competitive media activities

· Support local marketing teams in adapting regional strategies to local market needs and facilitate cross-market best practice sharing

· Ensure compliance of all media activities with pharmaceutical regulations and local advertising requirements

· Support audit and compliance processes related to media investments and agency management

MAIN REQUIREMENTS:

· Bachelor's degree in Marketing or a related field

· 7+ years of experience in media management, gained within a media agency, communications planning function, media company, or in-house marketing/media role

· Background in consumer healthcare, FMCG, or consumer goods is highly desirable

· Strong understanding of traditional and digital media channels

· Upper-Intermediate English (written and oral), Russian fluent

· Strong numerical and data analysis skills

· Excellent budgeting and project management skills

· Proficient PC skills including Word, Excel, and PowerPoint

· Strong communicator with the ability to build relationships across cross-functional and local teams

WHAT WE OFFER:

· International company with a strong and growing market presence

· Competitive salary

· Career growth opportunities

· This is a fixed-term position with the possibility of extension based on business needs

Interested? We'd love to connect — apply