Social Media Manager (SMM)

The Astana International Financial Centre Authority is seeking a creative, proactive, and results-oriented Social Media Manager (SMM) to strengthen its digital presence and engagement across key social media platforms. The successful candidate will be responsible for developing and implementing data-driven social media strategies, creating compelling multilingual content, managing social media campaigns, and enhancing AIFC's reputation and visibility among local and international audiences.

Key Responsibilities

• Develop and implement AIFC’s social media strategy in line with corporate communications, public relations, and business objectives.
• Manage and grow AIFC’s presence across social media platforms, including Instagram, Telegram, LinkedIn, and other relevant channels.
• Create, curate, and publish engaging multilingual content, including text, graphics, videos, and other digital formats, while maintaining editorial calendars and content plans.
• Coordinate content production with internal stakeholders, designers, videographers, copywriters, and external service providers.
• Ensure all content complies with AIFC’s brand guidelines, communication standards, and tone of voice.
• Plan, execute, and optimize paid social media campaigns, including audience targeting, budget management, and performance tracking.
• Monitor social media performance, prepare reports, provide actionable insights, and identify opportunities to improve audience engagement and brand awareness.
• Conduct market research, competitor analysis, and trend monitoring to identify new content formats, digital tools, and platform features.
• Provide social media coverage of AIFC events, campaigns, announcements, and strategic initiatives, including live coverage when required.
• Monitor reputational risks, address sensitive issues appropriately, and ensure compliance with internal policies and applicable regulations.
• Support other communications and digital initiatives as assigned by the Department Director or Line Manager.

Requirements

• Bachelor’s degree in Media, Journalism, Digital Media, Communications, Fine Arts, Marketing, or a related field; Master’s degree is an advantage.
• Minimum 3-5 years of experience in social media management, digital communications, content production, creative agencies, media organizations, or related fields.
• Proven experience in content creation, social media management, digital marketing, and campaign execution.
• Strong storytelling, copywriting, creative thinking, and audience engagement skills.
• Experience managing social media platforms, paid advertising campaigns, and performance analytics.
• Proficiency in Microsoft Office 365 and working knowledge of graphic design, content creation, and social media management tools.
• Ability to analyze performance data and translate insights into effective content and campaign strategies.
• Excellent communication, presentation, stakeholder management, and relationship-building skills.
• Strong organizational, project management, and multitasking abilities, with the capability to work independently in a fast-paced environment.
• Professional certifications or training in SMM, Digital Marketing, Personal Branding, Content Creation, Mobilography, or related disciplines are an advantage.
• Fluency in Kazakh, Russian, and English is required; knowledge of an additional foreign language (e.g., Mandarin, Spanish, French) will be considered an asset.