Product Marketing Specialist (Mining & Construction Equipment)

Experience in B2B / B2S product marketing in Industrial field, preferably of Mining & Construction equipment with minimum 3 years is a must! CVs without it will not be considered.

Key Responsibilities:
- Market launch and promotion of new types/models of products, as well as support of current models;
- Preparation of technical and commercial documentation for the launch of new models on the market;
- Selection of the optimal configuration depending on operating conditions and climate
- Conducting market research of Komatsu and competitors' equipment (specification, price, customer evaluation);
- Informative support for distributors;
- Providing regular reports to management on current activities of the company;
- Interaction with factories and design departments on product improvements and introduction of new options in accordance with market needs and the company's marketing strategy;
- Conducting surveys of equipment efficiency and operation, preparing and presenting reports.

Main skills:

- Experience in mining / construction equipment Product Marketing (preferred);
- Experience in mining / construction equipment Sales;
- Experience in mining / construction equipment PSSR;
- Experience of working on mining site as Asset Service Engineer;
- Understanding of mining site working processes;
- Experience in preparing marketing and educational materials;
- MS Office: Word, Excel, Power Point advanced user;
- Communications skills in English, business correspondence, provision of technical translation.

Market monitoring and analysis:

• Tracking industry trends and competitor activities.

• Analyzing the current market situation in the equipment segment.

Maintaining a high level of customer service for equipment clients:

• Handling and routing incoming calls from external customers.

• Providing technical consultations on equipment features.

• Advising customers on order placement procedures.

Keeping up-to-date knowledge of the product range, including new equipment types.

Document management and reporting.

Participation in exhibitions and training sessions:

• Preparing presentations and product-related materials.

Qualifications

• Educational background:
  Mechanical Engineering (preferred).
  Additional training in product marketing is an advantage.

• Language Skills:
  English – strong working proficiency (spoken and written) for daily live & online interaction with expats & foreign partners.

• Experience:
  Minimum 3 years’ experience in B2B or B2S product marketing in Industrial field, preferably of Mining & Construction equipment.
  Preference will be given to candidates with experience in large-scale industrial machinery/equipment manufacturing.

Professional Skills & Competencies

• Strong understanding of goods and services market operations.
• Marketing skills (forecasting, market analysis).
• Excellent communication skills and articulate speech.
• Customer-oriented mindset.
• Persuasion skills.
• Systematic and disciplined approach to work.
• Proficiency in handling documentation.
• Willingness to travel for business purposes.

Personal Qualities: High work capacity, customer focus, eagerness to learn, initiative, goal-oriented, presentable appearance, sociability, adaptability, punctuality, result-driven, positive attitude, team player, stress resilience, loyalty, commitment to professional development.