Brand Manager (OTC - International Pharm Company)

Обязанности:

• Develop and implement local short and long term marketing strategies in line with regional priorities, involving cross-functional teams and external clients
• Manage marketing budget and ensure its efficiency and accuracy
• Constantly monitor market developments, consumption trends, competition analysis, market insights to identify new opportunities and anticipate new trends
• Develop, implement and control brand/category activity plans together with shopper marketing
• Engaging the organization in the category and brand vision so that all employees are clear on how to implement it in their areas of expertise
• Effective leadership, project management and participation in cross-functional project teamwork
• Close collaboration with internal Media team & Media agency, analyze and improve media efficacy together with the team
• Create and adapt brand assets to gain brand communication objectives in close collaboration with regional team; approve creative assets with local authority
• NPI leadership from opportunity assessment to the market launch
• Provide brand/category materials to shopper marketing & commercial teams, guide them through brand positioning
• Proactive participation in the main commercial cycle to ensure product availability, brand registration, packaging development, forecasting, price review, assessing supply and demand for existing products and new products
• Collaborate with medical and regulatory departments in the context of brand communications, complaints handling, and other aspects related to legal requirements
• Ensure brand pack design, claims and instruction to be in line with global standards & local regulations
• Collaborate with the region's marketing team to drive and ensure maximum effectiveness of brand strategy, deployment of creative brand assets and tools, and maximum adoption of commercial innovations and new products.

• Bachelor degree in Marketing/Business administration/Economics
• Experience in the Brand management for OTC (preferable) or leading FMCG companies for at least 4-5 years
• Fluent English, Kazakh language will be a plus
• Team player with strong Analytical thinking, Communicational and Leadership skills
• Ability to work with different type of data, experience in tracking data from IQVIA, Vi-Ortis, Nielsen and others